p o n d
is a small-format print publication dedicated to short-form texts, appearing in public approximately monthly - following an organic calendar. The print-only format is intended to harness the moment of reading-in-the-world that occurs at a safe distance from the myriad chain of information passing through our screens and monitors.
p o n d
functions through the two forms of contribution, both of which we are actively seeking:
Artists and writers to submit text-only work amounting to no more than 700 words. Attention is given to texts that bear in mind the format and distribution of the publication, and the scenario this creates for readers who encounter it in the world. Submissions and nominations are accepted on a rolling basis.
Please send us your texts in the body of the email or attached as a text file, to:pond [at] newfoundlandtack.com
Please include "submission" as the subject line. Artists and writers who wish to include a web link or contact information in the publication are invited to do so. This information will appear on the page preceding the text, and should not exceed one line. p o n d does consider publishing texts with specific formatting requirements. If this is the case, please submit a formatted .PDF file showing the layout of text.
Distributors to print and fold each run of issues and make p o n d
available to their peers and the public in their community.
DISTRIBUTION & DISPLAY
Becoming a distributor of p o n d
involves three tactile elements:
At the publication of each issue, a .pdf layout is circulated to all of our distributors, who then print, fold, and distribute p o n d
, making it available at choice outlets through unique methods of circulation.
Identifying appropriate distribution points - places which you consider fertile ground for p o n d
reading to take place are generally a good start, be this a cafe, restaurant, cultural centre, or other choice outlet.
After printing and folding p o n d
, we recommend making it available using a simple display system. This serves as a beacon for return readers, allows for simple and discrete collection of donations, and can be easily replenished and re-stocked at the release of each new issue. The display format is at the discretion of the distributor and innovation is encouraged.
The p o n d
layout is economically designed for 8.5’ x 11’ and A4 paper, printed double sided in black and white - meaning production costs are very minimal. There is no charge for a copy of the publication. However, distributors are invited to set up a simple donation system as part of their display unit, which has been well-proven to offset any printing costs.
To become a distributor of the publication, please send an email to
pond [at] newfoundlandtack.com
We will then send you a .pdf of the latest issue to print and distribute. Once p o n d
is in-the-world in your community, we ask that you contact us with the locations of distribution points so that we can add these to our database.
PRINTING, FOLDING AND PREPARATION:
For larger runs of the publication, a good idea is to prepare one good proof copy of the layout, and ensure that the formatting is intact after folding. You can then simply photocopy the desired number of issues from this proof. The “o” hole should be just below the top edge of the pages. We encourage the use of off-white papers such as ivory, china or beige, which enhance the look and feel of p o n d
Print from the .pdf file, making sure to check the ‘print on both sides’ option, as well as the ‘no scaling’ or unchecked ‘fit to page’ option in the print dialog box. This serves to preserve the intended layout after folding.
Each printed page is then folded in quarters:
First, fold in half width-wise (8.5 to 8.5)...
and then in half again, intersecting the previous fold.
Re-open the previous fold and bind directly on centre crease using staples or a sewing machine.
Re-fold at spine, make a stack and press down on the spine to flatten the publications.
p o n d
is characterized by a hole running through the entire publication, piercing at the “o” of the "p o n d" on the cover page. This hole is made using a one-hole punch, and is crucial for display and distribution - the issues can be suspended from wire using the hole as a hanging point. One-hole punches can be purchased at any dollar or stationary store.
Pages will be connected at the bottom edge. Run a sharp exacto blade outward from the bind to cut the paper, keeping the blade at a 20° [sharp angle] to the edge you are cutting. This helps to produce a perfect cut.
p o o l
anthology is a printed publication compiling p o n d
issues representing a full revolution in the ongoing cycle. p o o l
can be ordered by readers through our website at offest cost.